Our approach

We believe that, when designed with people at the center, AI can extend your capabilities, free you up for more creative and strategic endeavors, and help you or your organization achieve more.

Bitbucket Enterprise

Adroie AI principles

We’re excited about the opportunities that AI brings to people and its ability to help us achieve more. But it’s also important to us that we build upon an ethical foundation. We believe that AI technology should embody the following four principles:



AI must maximize efficiencies without destroying dignity and guard against bias



AI must have algorithmic accountability



AI must be transparent



AI must assist humanity and be designed for intelligent privacy

Designing for people

The following design principles are influenced by our ethics and guide the way we design and develop our products:


Humans are the heroes

People first, technology second. Design experiences that augment and unlock human potential.

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Balance EQ and IQ

Design experiences that bridge emotional and cognitive intelligence.


Honor societal values

Design to respect differences and celebrate a diversity of experiences.


Know the context

Context defines meaning. Design for where and how people work, play, and live.

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Evolve over time

Design for adaptation. Tailor experiences for how people use technology.

Democratizing AI

Adroie believes everyone should have access to the benefits of AI, including the tools it takes to create and transform your work. We want to remove barriers and help every developer on the planet to create the next generation of AI-powered products.

Democratizing AI